What is Call Tracking?
Phone call tracking is a simple process that lets you attribute phone calls to the correct traffic source. In our case, we track calls back to their original campaign, keywords, and ads.
Benefits of Call Tracking
Dynamic phone call tracking is one of the easiest ways to evaluate the performance of your sales & marketing efforts. Here are just a few of the key benefits of using call tracking:
Track Your ROI
Online form fills are only half the battle. To fully measure the effectiveness of your marketing campaigns, you need to know how many phone calls you received, and how many resulted in leads or customers.
Discover Customer Insights
Inbound phone calls are a treasure trove of customer insights. By listening to your customers’ questions, you’ll uncover key information about your target audience.
Evaluate Your Call Staff
Is your sales staff effectively converting phone calls into appointments? Are you missing out on potential business? By reviewing inbound calls, you can identify areas of opportunity, or reward great performance.
How Call Tracking Works
We’ll work with you to set up call tracking properly the first time, so you’ll get all the information you want with zero downtime. Here’s the process in a nutshell…
1
We Provide Dedicated Call Tracking Numbers.
2
Install Code On Your Site & Configure The Numbers.
3
Website Visitors Are Shown Your Call Tracking Number.
4
Record & Evaluate Your Calls To Track ROI
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